LEEway

LEEWAY delivers a comprehensive promotion and distribution strategy tailored to the Korean digital music market. Over the past decade, we have established strong partnerships with leading local DSPs representing more than 80% of Korea’s digital music market. Through these partnerships, LEEWAY offers exclusive services designed to maximize distribution performance and market exposure, including:

Featured placements such as “Album of the Day” and playlist promotions on local DSPs
Sync promotion across TV ads, TV series, TV shows, films, trailers, games, and more
Nationwide BGM promotion through offline retail and commercial spaces
Music/Lyrics video production in collaboration with established local YouTube creators
Publishing administration services, including rights management and royalty collection

These integrated services enable LEEWAY to provide value beyond standard distribution, supporting sustainable growth for our global partners in the Korean music market.