Differentiated Services in the Korean Music Market, the world’s 7th-largest music market.
Growth Of The K-POP Sales
( UNIT : MIL USD )
TOP 10 MUSIC MARKETS IN 2025
DSPs Market Share
Data Source
WiseApp·Retail, industry reports and market analysis (Korea, 2025).
LEEWAY delivers a comprehensive promotion and distribution strategy tailored to the Korean digital music market. Over the past decade, we have established strong partnerships with leading local DSPs representing more than 80% of Korea’s digital music market. Through these partnerships, LEEWAY offers exclusive services designed to maximize distribution performance and market exposure, including:
Featured placements such as “Album of the Day” and playlist promotions on local DSPs
Sync promotion across TV ads, TV series, TV shows, films, trailers, games, and more
Nationwide BGM promotion through offline retail and commercial spaces
Music/Lyrics video production in collaboration with established local YouTube creators
Publishing administration services, including rights management and royalty collection
These integrated services enable LEEWAY to provide value beyond standard distribution, supporting sustainable growth for our global partners in the Korean music market.
DSP/Playlist Promotion
Sync Promotion
MV Production
Shop BGM Promotion
Collecting Neighboring Royalties
Publishing Admin Service
Music Platform / Playlist / YouTube Promotion
Shop BGM Promotion
Sync Promotion
YouTube Music CID
Performer & Sound Recording Neighboring Rights
Worldwide Publishing
PARTNERSHIP
LEEWAY represents and distributes over 120,000 tracks provided by the key partners below.